Home Enterprise bank Airtel and Axis Bank announce partnership to strengthen India’s digital ecosystem

Airtel and Axis Bank announce partnership to strengthen India’s digital ecosystem


Collaborate and introduce a series of innovative financial offerings and digital services

Launch First Airtel Axis Bank Credit Card with Exclusive Benefits

Bharti Airtel (“Airtel”), India’s leading communications solutions provider, and Axis Bank, India’s third-largest private sector bank, today announced a strategic partnership to enhance the growth of India’s digital ecosystem through a range of financial solutions.

In a bid to accelerate the adoption of digital payments in the country, over the coming months, Airtel and Axis Bank will bring to market a range of innovative financial offers and digital services exclusively for over 340 million customers. from Airtel. These will include a co-branded credit card with industry leading benefits, pre-approved instant loans, buy now pay later offers and many more. The alliance, with its significant reach across the country, will help penetrate Tier 2 and Tier 3 markets by enabling greater adoption of digitized payments.

The partnership kicked off today with the launch of the first Airtel Axis Bank credit card which will offer a host of attractive benefits such as cash back, special discounts, digital vouchers and free services to Airtel customers.

Airtel Axis Bank Credit Card users will enjoy exciting rewards* on their card spending –

  • 25% discount on Airtel Mobile/DTH recharges, Airtel Black and Airtel Xstream Fiber payments
  • 10% discount on electricity/gas/water bill payments via Airtel Thanks app
  • 10% cash back on spend at favorite merchants – BigBasket, Swiggy, Zomato
  • 1% cashback on all other expenses
  • Amazon e-Voucher INR 500 on card activation within 30 days of issue

This credit card will be exclusively available to eligible Airtel customers through a seamless digital journey on the Airtel Thanks app.

Additionally, Axis Bank will leverage Airtel’s suite of digital services, such as its C-PaaS platform – Airtel IQ, which covers voice, messaging, video, streaming, call masking and virtual contact center solutions, to enhance digital capabilities. Axis Bank will also use various cybersecurity services from Airtel. In the future, enterprises will further explore collaboration between cloud and data center services.

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “Airtel is building a formidable portfolio of financial services as part of its efforts to deliver world-class digital services to its customers. We are delighted to partner with Axis Bank on this exciting adventure. Through this win-win telco-bank partnership, Airtel customers will have access to Axis Bank’s world-class financial services portfolio and exclusive benefits, while Axis Bank will benefit from Airtel’s strong digital capabilities and of its wide range of distribution.

Commenting on this partnership, Amitabh Chaudhry, MD&CEO, Axis Bank said, “At Axis Bank, we are constantly striving to improve value for our stakeholders. This one-of-a-kind collaboration will help expand access to credit and various digital financial offerings from Axis Bank for Airtel’s 340 million customers. On the other hand, we will leverage Airtel’s extensive reach and services ranging from mobility and DTH to utility bill payments, giving our customers the opportunity to maximize value, while helping the economy exponentially numerical.

*Terms and conditions apply

About Airtel

Based in India, Airtel is a global communications solutions provider with more than 480 million customers in 16 countries in South Asia and Africa. The company ranks among the top three mobile operators in the world and its networks cover more than two billion people. Airtel is the largest provider of integrated communications solutions in India and the second largest mobile operator in Africa. Airtel’s retail portfolio includes 4G/4.5G mobile broadband, Airtel Xstream fiber which promises speeds of up to 1Gbps with convergence between linear and on-demand entertainment, streaming covering music and video, digital payments and financial services. For enterprise customers, Airtel offers a range of solutions including secure connectivity, cloud and data center services, cybersecurity, IoT, advertising technology and cloud-based communication. For more details visit www.airtel.com

About Axis Bank:

Axis Bank is the third largest private sector bank in India. Axis Bank offers the full range of services to customer segments covering large and medium enterprises, SMEs, agriculture and retail businesses. With its 4,700 national branches (including extension counters) and 11,060 ATMs across the country as of December 31, 2021, Axis Bank’s network spans 2,665 centers, enabling the Bank to reach a wide range of customers with a range of products and services. The Axis group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge and Axis Bank Foundation.