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Apple at Work update highlights business success stories



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Apple updated its Apple at Work webpage on Wednesday with a slew of new testimonials from corporate customers that illustrate how the tech giant’s devices and services are helping strengthen operations.

Businesses large and small use Apple products to streamline workflows, manage and track operations, increase customer engagement, deploy specialized tools, and more. Corporate customers make up a significant portion of Apple’s sales, and the company regularly showcases new partnerships in keynotes, results updates, and through a dedicated web portal.

An update of the “Success Stories” of Apple at Work Web page features new testimonials from Ash Cloud, BDC, Bestseller, BSH, Finnair, Fulton Hogan, Hastens, HEB, Tochigi Bank, Tokyo Metro and Zurich. They join the previously highlighted stories of AIA, AXA, BDC, British Airways, BSH, Capital One, John Lewis & Partners, Rogers-O’Brien Construction, SKF and Vestas.

Apple breaks the additions into six categories: retail, construction, finance, transportation, insurance, and manufacturing. Featured promotional texts and videos illustrate how Apple products and services can help a particular industry. For example, Apple touts support for iPhone, iPad, and Apple Pay for point-of-sale operations in the retail category. The devices are also useful for scanning, finding items, accessing digital records, managing inventory and assisting sales.

Each section features a primary testimonial with an in-depth look at how Apple is helping this particular company. In the case of manufacturing, BSH details how iPad, Apple Business Manager, and other tools fit into its workflow.

“For BSH, the iPad is transforming the way its service engineers work, from optimizing their schedule for each day, to helping identify parts that are decades old. The ease and mobility of the iPad combined with the power of custom iPadOS applications made in partnership with Apple and IBM makes product information accessible, communication with the office simple and enables a powerful face-to-face relationship with the customer. », Explains Apple.

The revamped Apple at Work page includes a wealth of information on Apple’s corporate tools and partnerships, and serves as a landing page for companies looking to integrate into the tech giant’s ecosystem.



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