Home Rental industry Clothing rental services will see increased demand during the holiday season

Clothing rental services will see increased demand during the holiday season

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Provided there is no foreclosure this holiday season, clothing rental companies could see an increase in demand. New data from VoucherCodes.co.uk shows 69% of Britons may turn to clothing rental this Christmas.

While the study was relatively small with only 2,000 participants, 38 percent of participants had previously rented outfits.

Rental increase

According to the survey, guilt over the environmental impact of the fashion industry is the main reason to rent rather than buy. Gucci is the most requested brand, followed by Calvin Klein and Armani in the top three. Louis Vuitton and Hugo Boss are tied for fourth place and Dior completes the top five.

Eco-conscious consumers should avoid shopping in favor of outfit rentals this Christmas

The VoucherCodes.co.uk study examines attitudes towards clothing rental, with more than two-thirds of Britons (69%) saying they would use rental services for special occasions like the upcoming holiday season, versus 38% of UK consumers who have hired. previously.

Durability is the main factor for those who will be using a rental service. A third (33%) of shoppers say it helps keep feelings of guilt at bay over fast fashion as they worry about the industry’s environmental impact. The fear of repeating the outfit is real for 16% of buyers who prefer to rent because it lessens their shame of only wearing an outfit once.

While the proportion of people willing to rent clothes has increased, a number of Britons remain skeptical. More than one in three (34%) refuse to hire for reasons of hygiene and 23% fear damaging clothes. In addition, 21% are embarrassed that others find out they have rented rather than bought.

Anita Naik, Lifestyle Editor at VoucherCodes.co.uk, commented: “With Christmas on the agenda for the first time since 2019, many people will already be thinking about what to expect. wear during the holiday season.

“With climate change in mind for many of us, it’s no surprise that environmental concerns caused by the fashion industry are leading more people than ever to consider renting outfits for special occasions. , like this Christmas.

“There is an ever-growing list of rental sites like Hurr, Onloan and By Rotation offering popular luxury brands like Gucci, Calvin Klein and Armani for a tiny fraction of the cost of their retail costs. It’s great to see big box stores, such as Marks & Spencer, now joining the action.

Christmas is a great time of year to consider renting a bold party look that you’d only wear once, whether it’s sequins, bright colors, sequins or feathers, rental can be the perfect way to adopt a guilt-free party outfit. and kind to your bank balance.

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