Today, Dragon, an exclusive brand of Marchon Eyewear Inc., announces a new partnership with a social enterprise, plastic bank. Dragon, a leader in performance eyewear with deep roots in the world of action sports, has implemented a plastic-compensated impact program, where every pair of optical frames, sunglasses and Dragon snow goggles sold will prevent the equivalent of 10 plastic bottles from entering the ocean in conjunction with Plastic Bank.
The partnership will help stop ocean plastic and improve the lives of collection community members in vulnerable coastal areas. Through this collaboration, both companies are creating an environmental, social and economic impact. By choosing Dragon eyewear, customers contribute to Dragon’s annual commitment to prevent over 85,600 kg of ocean plastic from entering the ocean, the equivalent of over 4,280,000 million plastic bottles. for single use.
“We are very proud to announce our partnership with Plastic Bank, and Dragon is a natural fit,” said Thomas BurhardtPresident of Marchon Eyewear, Inc. “By collaborating with Plastic Bank, we reinforce our commitment to social responsibility and sustainable initiatives, while connecting it to the brand’s heritage in surfing.”
“Around 11 million tonnes of plastic waste pours into the ocean every year. We keep talking about climate change when we need to focus on business changes like the one Marchon brought about for Dragon. Thank you for giving your consumers the choice to be part of the solution,” said David KatzFounder of Plastic Bank.
Known for its innovative designs and expert craftsmanship, Dragon continues to evolve into a new era of growth with sustainability at the forefront. Dragon eyewear currently offers a variety of sunglasses and eyewear styles made with recycled plastic, with frames made from recycled plastic water bottles. Dragon also has an offering of plant-based resin frames, all available worldwide at Dragon specialty retailers, select optical retailers, and online at dragonalliance.com and eyeconic.com.
About Dragon
Born in San Clemente, California, Dragon is internationally recognized as a premier performance eyewear brand for those seeking progressive product design, top performance and innovative technology. Since 1993, our collection of world-class athletes and ambassadors have helped launch and inspire our wide range of products, while our heritage in surf and snow culture exemplifies our continued celebration of a way of life. active and passionate. For more information on Dragon’s premium goggles and goggles, visit dragonalliance.com
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brands such as: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a worldwide network of subsidiaries and distributors, serving more than 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, focused on its goal of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear is proud of its commitment to sustainability and corporate social responsibility initiatives – EYES ON TOMORROW™ For more information, visit www.marchon.com and follow @marchoneyewear.
About Plastic Bank
Plastic Bank empowers Ocean Stewards to stop plastic in the oceans. Our ethical collection communities exchange plastic for life-enhancing benefits. Trades are recorded through a blockchain-secured platform that allows for traceable collection, secures revenue, and verifies reporting. The collected materials are transformed into Social Plastic raw material to be reused in products and packaging.
PlasticBank®, Social Plastic® and Alchemy™ are registered trademarks of The Plastic Bank Recycling Corporation.
Learn more about www.plasticbank.com