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Focus on the future of equipment technology

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Technology in the equipment rental industry continues to evolve. From the latest features found on equipment to the latest rental software and emerging technologies, innovation is present in every corner of the industry. This will be on full display at the Rental Innovation Conference and Exhibits, March 9-10, 2022, at the Gaylord Texan Resort & Convention Center in Grapevine, TX.

This event, hosted by the American Rental Association (ARA), will feature two full days of training and exhibitions focused on how technology and innovation will impact and can improve a rental business and customer experience. in the equipment rental industry. Participants will have the chance to explore and learn more about these new technologies, purchase equipment and network with other peers in the rental industry.

“We have seen technology and innovation take a greater place in our personal and professional lives. The rental industry, while not one of the first to adopt the technology, has been affected. ARA is in an excellent position to help industry players better understand these impacts as well as how technology and innovation can improve their rental business and customer experience, ”said Tom Doyle, vice-president. ARA president, development of the association program.

Technology in the rental industry is an increasingly popular topic. ARA hosted a virtual RentalTech conference in 2020 with industry leaders discussing the latest technological developments in the industry and what to do next. The Rental Innovation Conference and Exhibitions will be taken to the next level with training dedicated specifically to helping rental companies of all sizes move their businesses forward for the future.

“At no other time has there been a time when so many industries have been disrupted and impacted by technology,” says Doyle. “It’s important to learn how and what you can use in your business and what your customers will appreciate and expect in future rental transactions. This conference will be the essential event for rental companies / suppliers and rental operators.

The show component of the event will fill the gap in the calendar caused by the postponement of the ARA Show â„¢ 2021 from February to October. The show will return in February 2023 to Orlando, making this conference the best opportunity for attendees to purchase equipment at an ARA event in 2022. Exhibitor booths will be smaller than those at ARA, but exhibiting companies will focus on the technology of their business. provides and new improvements in their equipment.

“While the focus is not on buying, there will be these opportunities. The exhibitors will present their innovations and technological solutions. Some of this will be apparent in the equipment they bring, some in their enhanced software services and solutions. There will be plenty of time to learn how electrification, connectivity, new and improved machine platforms and other areas will change the future, ”said Doyle.

Topics expected to be popular at the event include digitization, software rental, electrification, telematics, data analytics, artificial intelligence, and more.

Registration for rental store attendees opens January 10. To register, get more information, and view hotel details, visit ARArental.org/Rental-Innovation-Conference-Exhibits.