Home Rental industry Lumi of Seera Group Brings Industry First to Saudi Arabia with …

Lumi of Seera Group Brings Industry First to Saudi Arabia with …



(MENAFN-Mid-East.Info) Riyadh, Saudi Arabia: Lumi, the vehicle rental company of the Seera Group, has created a first in the Kingdom by offering Harley-Davidson bikes for exclusive rental. Through its partnership with Harley-Davidson Motor Company, Lumi has launched the first fleet of touring and cruising motorcycles that allow cycling enthusiasts to explore the Kingdom in unmistakable style.

A disruptive new business model that will transform the car rental industry, the new service will benefit not only the Kingdom’s cycling enthusiasts, but visitors as well as Saudi Arabia prepares to welcome travelers from all over the world, both business and leisure.

The partnership is evidenced by two important strengths: First, the high-end features and exceptional performance of Harley-Davidson motorcycles backed by the unwavering service of qualified technicians; and second, Lumi’s advanced reservation experience, proven customer service, and extensive rental industry expertise that make it easy to rent bikes. In the first phase, the bikes are rented at the Lumi counter at the Harley-Davidson point of sale in Riyadh, and will then be followed by dedicated Lumi branches and an online reservation service as well.

Azfar Shakeel, vice president of Lumi, said: “At the heart of this new partnership is Lumi’s drive to deliver innovative services that not only transform the rental car industry, but also create exceptional lifestyle experiences for our customers. As domestic tourism gains momentum and international travel is expected to rebound, we prepare to welcome visitors and provide Saudi residents with new thrills, such as an exhilarating ride to discover the Kingdom on a Harley-Davidson. Our fleet of cruisers and cycle tourism is ideal for crisscrossing Saudi Arabia and discovering the Kingdom’s varied tourist offer.

Monther Almutlaq, Managing Director of Harley-Davidson Saudi Arabia, said : “It is with pleasure that Harley Davidson Saudi Arabia has announced the partnership with Lumi, the vehicle rental business of the Seera Group to provide Harley-Davidson rental bikes to the Kingdom of Saudi Arabia. Thanks to Lumi’s experience in the vehicle rental industry, we are confident that this move will add new services and experiences to motorcycle enthusiasts in Saudi Arabia, the GCC and around the world. There are over 1.5 million members of the Harley Owners Group (HOG) who we are sure will be delighted to have the opportunity to visit Saudi Arabia and have many adventures with Moto. This partnership between Lumi, the vehicle rental business of the Seera group and Harley-Davidson Saudi Arabia aims to advance the tourism experience in Saudi Arabia in accordance with the Kingdom’s Vision 2030 ”.

Operating in the Kingdom since 1997, Harley-Davidson has a loyal following in Saudi Arabia and is one of the young and fashionable sought after motorcycles. With Lumi’s significant footprint across the Kingdom, users can now easily access Harley-Davidson bikes for a day, a week, or a cross-country adventure. Customers can also apply for a bicycle license after completing a four-hour training course provided by Harley Davidson.

Evolving as one of the leading car rental brands, Lumi recently launched a user-friendly and comprehensive app – an intuitive and transparent digital platform to further streamline and automate the online reservation process, providing customers with quick access, secure and hassle-free. to live.

In addition, as part of the Group’s larger initiative, “Seera Safe”, Lumi has launched several safety initiatives, reassuring customers of the highest health and safety standards followed. Improved cleaning procedures include thoroughly disinfecting all bikes prior to rental, paying particular attention to high contact point areas. Temperature controls for staff and visitors have been activated and social distancing measures are practiced, and digital processes and payments are reducing physical contact.

Lumi is ISO 9001: 2015 certified, underscoring its commitment to the highest quality standards. With a fleet of more than 14,000 cars in the Kingdom and more than 150 customer companies registered in more than five years in Saudi Arabia, Lumi further strengthens its credentials as the best performing rental service in Saudi Arabia with new services technology-driven.

About the Seera group:

Seera is the leading provider of diversified travel services in the Middle East and North Africa region. With its balanced portfolio of brands across multiple verticals, Seera is considered the most knowledgeable and accomplished travel service provider. The Group is an important contributor to the growth of the national, inbound and outbound tourism economies of the Kingdom of Saudi Arabia and a leading business partner in unlocking opportunities in the region. By providing technology-based travel services to consumers, businesses, government partners and pilgrims, Seera offers the ability to travel within the Kingdom, across the region and beyond like never before. Seera’s strategic business units as below:

  • Almosafer, the flagship brand of Seera’s consumer travel division
  • Lumi, the car rental and leasing brand of Seera
  • Meet Saudi, Seera’s integrated destination management company
  • Mawasim, Seera’s wholesale tour operator for Hajj and Umrah
  • tajawal, a leading online travel agency in the UAE
  • Elaa, the travel management company of Seera, leader in the business and government sector in Saudi Arabia


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