RateGain Travel Technologies today announced that Malco Enterprises of Nevada, Inc. (Malco), a leading Las Vegas car rental company, has chosen RateGain to drive business recovery with the industry’s leading revenue management platform powered by the world’s AI – revAI.
Malco has operated as Budget Rent A Car of Las Vegas since 1989 and is one of the largest car rental franchises for ABG in North America. The company operates in approximately 10 locations spread across Las Vegas, including McCarran International Airport.
Car rentals have been subject to extreme volatility since the onset of COVID19.
While the segment has been the fastest to recover in the industry, labor shortages, lack of automation and unreliable historical data have made it difficult for midsize and independent car rental companies identify revenue maximization opportunities at the right time.
RateGain’s revAI platform will help Malco Enterprises leverage over 25 real-time demand indicators that provide hyper-local demand to clearly understand market potential and adjust their pricing by car segment, channel and location to achieve their maximum earning potential in one day.
Malco will also receive a price optimization module to help them capture additional market share through an AI-based price recommendation engine while giving visibility into their current revenue in the current fiscal year. . In addition to understanding market demand, the forecast will also help identify dates that need attention while providing visibility into demand and recommended prices for the next 90 days to ensure Malco never misses an opportunity to maximize his income.
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