Home Enterprise holdings StatusPRO aims to set the sporting standard in XR with investments from LeBron James, Naomi Osaka, Drake, Maverick Carter, Jimmy Iovine, Paul Wachter and a host of professional athletes

StatusPRO aims to set the sporting standard in XR with investments from LeBron James, Naomi Osaka, Drake, Maverick Carter, Jimmy Iovine, Paul Wachter and a host of professional athletes



Co-founders Andrew Hawkins (Falcon) and Troy jones, who are among the less than one percent of black entrepreneurs who receive funding from traditional venture capital firms, sought out investors with experience building sustainable businesses in sports, entertainment and of technology.

“In addition to the immense credibility that our new investors bring to the company, they have proven the value of building companies and brands that prioritize empowerment, diversity of thought, experience and culture. These are some of the guiding principles of our business, ”said Troy, CEO of StatusPRO.

“It’s incredibly humbling that pioneers at their level believe in us as founders and our vision for this industry. We always say that StatusPRO is as strong as our team, and our team has become much stronger,” he said. said Hawk, chief business officer. StatusPRO officer.

Hawk and Troy, who are both former soccer players, saw a unique opportunity to combine the experiential expertise of athletes with the technological expertise of XR veterans to revolutionize the way coaches, players and fans live their favorite sports. More than half of StatusPRO’s employees and contractors are former athletes, and 51% of their funding to date has come from venture capital or venture capital firms run or owned by minorities.

StatusPRO plans to leverage funding and support from these industry leaders to develop their proprietary XR technology and continue to venture into other sports beyond soccer.

“I am looking for investment opportunities that can have a lasting impact on culture and society – and StatusPRO is ready to do so. This will not only influence gaming and entertainment (two things that I am passionate about), but also the how athletes can train and analyze their performance, ”said strategic investor Naomi Osaka.

“Troy and Hawk are true innovators and storytellers. I have seen this firsthand through the work Hawk has done for us at The SpringHill Company. What they are building with StatusPRO is another example of the amazing content that can be created when people feel empowered to share their own experiences. As former athletes themselves, they bring a unique and authentic perspective to this platform that will change the way people experience sport at all levels ” , said Maverick Carter, strategic investor and CEO of The SpringHill Company.

With the XR industry which should achieve more $ 57 billion by 2027 and more traction in the gaming, entertainment and even healthcare industries, StatusPRO aims to leverage its proprietary software to position itself as the industry standard for sports XR. The brand and its founders seek to redefine the category and expand the current user base of VR products by genuinely drawing on sport and culture. Currently used by several National Football League (NFL) teams, StatusPRO offers personalized solutions for players and coaches to optimize performance, prioritize health and safety, deliver training with the greatest possible efficiency, while creating engaging entertainment for consumers.

StatusPRO, Inc. is a sports technology company that combines data with augmented and virtual reality to deliver a suite of training and gaming products that are revolutionizing the way coaches, players and fans experience their favorite sport. Drawing on the knowledge of current and former professional athletes, some of whom are early investors, StatusPRO is dedicated to reshaping fan engagement while becoming the de facto experiential training platform for professional, collegiate athletes. and amateurs. Based at Miami, Florida, StatusPRO is minority owned and operated where nearly half of its US-based employees are former athletes. Their proprietary training technology is currently used by several NCAA and National Football League teams, including the Baltimore Ravens. The training platform uses real-time player data to power holographic experiences that give players the ability to simulate any training or game scenario without the physical impact of the game. StatusPRO extract these scenarios to create an immersive experience that allows fans to be as close to the game as they’ve ever been at the stadium or from the comfort of their own homes. StatusPRO has active partnerships with Lamar jackson, one of only two unanimous NFL MVP winners, and the National Football League Players Association. In August 2021, StatusPRO announced the closure of a $ 5.2 million round table which included KB Partners, Titletown Tech, Greycroft, Verizon Ventures, Haslam Sports Group, 49ers Enterprise and SC Holdings.

Learn more by visiting www.status.pro or by following on Instagram (@ Status.PRO) and Twitter (@StatusPRO).

Ashley blackwood
The sports publicist
[email protected]


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