Digital Industry Veteran Jed Hartman Joins Zeta in New Lead Activations Role, Focusing on Customer Acquisition
Kelly Kennedy was promoted to CRO of CRM + CDP following record multi-year platform sales, continuing to focus on customer retention
Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that enables businesses to acquire, develop and retain customers more effectively, today announced the following executive appointments to strengthen its corporate sales team. Each manager will oversee the key areas of customer marketing investment within the Zeta Marketing Platform:
Jed Hartman has been appointed Chief Revenue Officer (CRO) of Activations, Leading corporate sales strategy for omnichannel customer acquisition powered by the Zeta marketing platform.
Kelly Kennedy has been promoted to Chief Revenue Officer (CRO) of CRM, Leading enterprise sales strategy for customer retention and lifelong value growth powered by the Zeta marketing platform.
“Today’s leadership announcement reflects the caliber of world-class executives that we attract to Zeta, as well as our growing sales team with the goal of continuing predictable growth,” said David A. Steinberg , co-founder, president and CEO of Zeta. “Jed’s track record of success, strong industry ties and history of innovation, as well as Kelly’s drive to create new customers, retain and consistently net expansion of existing customers will have an impact. significant impact on our growth in 2022 and beyond. ”
With over 25 years of experience leading data, technology and marketing, Mr. Hartman has been a transformative leader in some of the industry’s most iconic companies, such as Time, Fortune, CNNMoney.com, The Washington Post and Channel. Factory. He brings to Zeta a solid track record of building, growing and leading a high performing corporate sales team that have been instrumental in maximizing revenue and growing profitable. Mr. Hartman’s new role is part of Zeta’s long-term strategy to increase the quality and capacity of its sales team.
“Zeta is a proven market leader with incredible growth potential as the urgency of digital transformation and cookie depreciation accelerates the need for every marketer to have access to accurate, identity-based data.” , omnichannel activation and deterministic metrics, ”said Jed Hartman, Zeta CRO. “I am thrilled to join the David and Zeta leadership team in helping businesses deliver better consumer experiences and better performance for their marketing investment.
During her tenure at Zeta, Ms. Kennedy successfully evolved her business organization and produced a record number of enterprise platform sales over several years which greatly contributed to Zeta’s overall revenue growth. She will continue to lead the sales strategy and management of her Zeta and CDP + marketing platform. Ms. Kennedy previously held leadership roles at Merkle, Salesforce and InfoGroup (now Data Axle) and has extensive experience in marketing technology related to first party data and customer retention.
“I am honored to serve as Director of Revenue at this crossroads in Zeta history,” said Kelly Kennedy, Zeta CRO. “Zeta’s innovative capabilities present a huge opportunity to help modern marketers navigate the complexities of today’s dynamic consumer lifecycle, and I look forward to continuing to work with top brands. of the world to maximize their return on investment. ”
About Zeta Global
Zeta Global (NYSE: ZETA) is a leading cloud-based, data-driven marketing technology company that enables businesses to acquire, develop and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its heart. ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the company is headquartered in New York. For more information, visit www.zetaglobal.com.
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